Multiple Choice
Hitachi found that in Japan many CRM projects failed due to
A) Inadequate technology solutions
B) Organizational and operational barriers between customer contact points and marketers
C) Lack of financial investments
D) Poorly trained employees
E) Operational barriers between CRM enablers and CRM users
Correct Answer:
Verified
Correct Answer:
Verified
Q23: From the following list of possible organizational
Q24: Oak-Lawn Marketing in Japan found that the
Q25: A company's value chain has little effect
Q26: CRM efforts are most successful when all
Q27: According to a survey conducted by on-line
Q29: When attempting to introduce CRM to SBUs
Q30: A functionally structured company is optimal for
Q31: Customer centricity implies that all customer information
Q32: It is important to _ throughout the
Q33: Culture characteristics that may lead to a