Multiple Choice
When attempting to introduce CRM to SBUs who happen to be in direct competition with each other for the same customers, it is best for the Corporation to
A) Implement CRM with the SBU that has the most profit potential
B) Phase the CRM initiative into one SBU first and the second later
C) Combine the two SBUs into one SBU
D) Induce cooperation between the two SBUs
E) Do nothing from a corporate standpoint and let the SBUs determine how to implement the CRM solutions
Correct Answer:
Verified
Correct Answer:
Verified
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