Multiple Choice
The problem with transactional customers is that
A) companies simply do not have enough of them.
B) they generate high profits but spend too much time bonding with employees during the transaction.
C) companies have a tendency to spend too much money marketing to them.
D) they transition too quickly into relational customers.
E) all of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Despite all that is said and done,
Q3: Companies should invest the most in<br>A)butterflies.<br>B)true friends.<br>C)barnacles.<br>D)strangers.<br>E)all
Q4: Proctor and Gamble has begun to organize
Q5: Strangers warrant highest investment since they are
Q6: Consumers want to have deep relationships with
Q7: Relationship marketing can include all but which
Q8: Customer satisfaction can be measured in two
Q9: "Strangers"<br>A)warrant the highest investment since they are
Q10: Which term refers to a person's confidence
Q11: The goal of CRM is to establish