Findings Have Shown That

Multiple Choice

Findings have shown that

A) by dealing with a limited number of companies, consumers achieve cognitive consistency.
B) consumers prefer diversity, they like choice, and they prefer dealing with a large number of companies.
C) loyalty programs are an offensive strategy aimed at increasing the customer base.
D) loyalty programs, surprisingly, are not as developed in global companies as they are in large domestic companies.
E) loyalty programs are on the decrease world-wide.