Multiple Choice
When exchange partners reach this, other primary exchange partners are virtually excluded from consideration.
A) trust
B) satisfaction
C) commitment
D) cognitive consistency
E) integration rationalization
Correct Answer:

Verified
Correct Answer:
Verified
Q33: Relationship marketing focuses on all but which
Q34: Relational exchanges do NOT take place between
Q35: Relationship marketing includes affinity marketing, loyalty marketing
Q36: Relational exchanges do NOT take place between
Q37: Findings have shown that<br>A)by dealing with a
Q39: One of the reasons marketing has become
Q40: Relationship marketing has three basic features. Which
Q41: True friends, according to Reinartz and Kumar,
Q42: Relationship marketing strategies befit companies most if
Q43: Companies have traditionally been organized around<br>A)products.<br>B)markets.<br>C)sales.<br>D)channels.<br>E)all of