Which Is Not a Reason for Marketing Becoming More Decentralized

Multiple Choice

Which is not a reason for marketing becoming more decentralized?

A) cross-functional in-house venture groups have been found to be successful in developing new products
B) the U.S. recession of the early 1990s caused companies to question the effectiveness of their mass marketing efforts.
C) the growth of the CCC and the fact their market information is applicable to all departments, not just marketing
D) marketing researchers' abilities to data mine the vast amounts of customer data in data warehouses and data marts
E) all of the above