Multiple Choice
The marketing function used to be centralized and now is becoming more and more decentralized. What is a major reason for this?
A) line managers are closer to the customer
B) line managers became transaction oriented through use of transactional databases
C) line managers experimented successfully with direct-marketing approaches
D) A, B and C are all correct
E) Only A and C are correct
Correct Answer:
Verified
Correct Answer:
Verified
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