Multiple Choice
"Barnacles"
A) are the most loyal customer base because they stick with a company .
B) are a long-term and low-profit customer segment.
C) are a short-term customer base that has long-term potential.
D) are turned into butterflies as soon as possible .
E) The cash cows for most organizations
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Most agree that CRM and relationship marketing
Q22: Relationship marketing focuses on maintaining a continuous
Q23: Relationship marketing strategies benefit companies most if
Q24: A good way to deal with low
Q25: The marketing function used to be centralized
Q27: CRM looks at market share as one
Q28: Companies have found that it costs more
Q29: Which is not a reason for marketing
Q30: Some consumers satisfy their social needs dealing
Q31: Butterflies are opinion leaders who spread the