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Which Is a True Finding with Respect to the Establishment

Question 43

Multiple Choice

Which is a true finding with respect to the establishment of CRM systems?


A) Shifting the focus from products to customers is not a major problem since product management systems are often in place.
B) Marketing, sales, and even engineering should act on data collect by the customer contact center.
C) Customer information should never be disseminated to those outside the company in the distribution channel.
D) Top management is generally unwavering in its support of CRM establishment.
E) all of the above are true

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