Multiple Choice
Which of the following is, in fact, a way that organizations can overcome barriers to effective CRM implementation?
A) break data marts into more manageable data warehouses
B) establish a plan for quantifying goals and objectives
C) initiate implementation at the channel level
D) establish IT as lead development implementer
E) A, C and D are correct
Correct Answer:
Verified
Correct Answer:
Verified
Q46: Legacy systems<br>A)can impede company-wide CRM development.<br>B)are generally
Q47: IT leaders are major determinants of CRM
Q48: Which of the following is true concerning
Q49: The barriers to CRM system installation include
Q50: With respect to CRM systems<br>A)salespeople generally look
Q52: The establishment of a program management office
Q53: Customer contact data erodes at a rate
Q54: Difficulties in integrating customer data include all
Q55: For many companies, CRM has meant nothing
Q56: Mass marketing techniques<br>A)continue to be cost effective