Which of the Following Is True Concerning CRM Development

Multiple Choice

Which of the following is true concerning CRM development?

A) Marketing and sales must direct IT in terms of what customer data to collect.
B) The establishment of a program management office to expedite CRM has not proven useful because it is generally not integrated with the rest of the company.
C) The best sequence of development is functional users set goals and objectives for the system, IT leads development, and a program management office assesses results.
D) Plan from the bottom-up not the top-down.
E) Costs generally run 3.5 times their estimate.