Multiple Choice
A more expansive notion of CRM includes more constituencies than merely customers. Which of the following is NOT typically covered in the expanded notion of CRM?
A) suppliers
B) distributors
C) household and industrial customers
D) facilitating agencies
E) all are covered
Correct Answer:

Verified
Correct Answer:
Verified
Q52: The establishment of a program management office
Q53: Customer contact data erodes at a rate
Q54: Difficulties in integrating customer data include all
Q55: For many companies, CRM has meant nothing
Q56: Mass marketing techniques<br>A)continue to be cost effective
Q57: Eddie Bauer found that customer who used
Q59: CRM systems<br>A)should emphasize platform technology first and
Q60: Some feel that the most important reason
Q61: Which of the following was a root
Q62: Which business environmental factor did not lead