Which Business Environmental Factor Did Not Lead to Companies' Use

Multiple Choice

Which business environmental factor did not lead to companies' use of CRM?

A) It was getting harder for companies to differentiate themselves through products and brands alone.
B) Companies looked to CRM to create close and intimate bonds with their customers.
C) Media continued to become more and more centralized enabling companies to effectively and efficiently reach customers.
D) The pace of life quickened, leading consumers to demand quicker and better service.
E) all of the above