Multiple Choice
When a customer "opts-in," she is allowing all but which of the following?
A) To let the organization market to her.
B) To let the organization use personal data to learn more about her.
C) To let the company sell her data to someone else for similar efforts.
D) To let the company use her testimonials in print advertising.
E) To let her behavior tracked.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Multichannel Integration involves the integration of all
Q5: RFM stands for<br>A)reach and frequency per thousand<br>B)recency,
Q6: With SaaS, the database and applications are
Q7: What is the CRM "Ecosystem"?<br>A)green marketing<br>B)a privacy-oriented
Q8: A touch point is any point of
Q10: The value that can be computed for
Q11: Company touch points generally do not include
Q12: Acquaintance relationships are<br>A)based on satisfaction.<br>B)based on above-parity
Q13: One could think of CRM as uniting
Q14: Which is not a reason that buyers