Multiple Choice
What is the CRM "Ecosystem"?
A) green marketing
B) a privacy-oriented company, plus its data warehouse
C) integration of back-office and front-office through data exchange, systems, and business processes
D) the network of prospects, customers, CCC personnel, and data
E) company-customer relationships through the customer life cycle
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Customization<br>A)exists when a company's promotional offer matches
Q3: CRM is basically marketing-department based.
Q4: Multichannel Integration involves the integration of all
Q5: RFM stands for<br>A)reach and frequency per thousand<br>B)recency,
Q6: With SaaS, the database and applications are
Q8: A touch point is any point of
Q9: When a customer "opts-in," she is allowing
Q10: The value that can be computed for
Q11: Company touch points generally do not include
Q12: Acquaintance relationships are<br>A)based on satisfaction.<br>B)based on above-parity