Multiple Choice
Which of the following is false?
A) Offensive marketing typically refers to activities aimed at increasing the size of a firm's customer base.
B) Defensive marketing refers to activities aimed at existing customers.
C) Customer retention and service recovery efforts are types of defensive marketing.
D) Mass marketing refers to activities aimed at existing customers.
E) All are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q53: When a customer can easily switch all
Q54: Transaction marketing<br>A)is the opposite of relationship marketing.<br>B)focuses
Q55: CRM enhances a firm's ability to be
Q56: CRM enables companies to do all of
Q57: The biggest single contribution of CRM on
Q59: Which of the following is NOT a
Q60: A company's goal should be which of
Q61: So far, research has shown that CRM
Q62: A Chief Privacy Officer maintains security of
Q63: Touchpoints are<br>A)any point of contact that a