Multiple Choice
CRM enhances a firm's ability to be more productive in all of the following areas except which of the following?
A) managing migration
B) customer acquisition
C) customer development
D) winning back defectors
E) mass media advertising
Correct Answer:

Verified
Correct Answer:
Verified
Q50: Which of the following does NOT belong
Q51: CRM applications have led to universal success
Q52: Friendly relationships are<br>A)based on satisfaction.<br>B)based on product
Q53: When a customer can easily switch all
Q54: Transaction marketing<br>A)is the opposite of relationship marketing.<br>B)focuses
Q56: CRM enables companies to do all of
Q57: The biggest single contribution of CRM on
Q58: Which of the following is false?<br>A)Offensive marketing
Q59: Which of the following is NOT a
Q60: A company's goal should be which of