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    CRM The Foundation
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    Exam 1: Introduction to Customer Relationship Management
  5. Question
    CRM Enhances a Firm's Ability to Be More Productive in All
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CRM Enhances a Firm's Ability to Be More Productive in All

Question 55

Question 55

Multiple Choice

CRM enhances a firm's ability to be more productive in all of the following areas except which of the following?


A) managing migration
B) customer acquisition
C) customer development
D) winning back defectors
E) mass media advertising

Correct Answer:

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