Multiple Choice
Which of the following is NOT a reason why companies should be concerned about multi-channel customers?
A) They spend more than 2-4 times what single-channel customers spend.
B) They can be 25-50 percent more profitable than single-channel users.
C) They are 5-10 times as likely to make overseas purchases.
D) They may use store, telephone, ATM, catalog, and online modes to purchase products from a company.
E) All of the above are true
Correct Answer:
Verified
Correct Answer:
Verified
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