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    CRM The Foundation
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    Exam 12: CRM Program Measurement and Tools
  5. Question
    Different Effectiveness Measures Are Needed for Company CRM Efforts Focusing
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Different Effectiveness Measures Are Needed for Company CRM Efforts Focusing

Question 44

Question 44

True/False

Different effectiveness measures are needed for company CRM efforts focusing on acquiring new customers than efforts focusing on cross-selling and up-selling to current customers.

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