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    Exam 12: CRM Program Measurement and Tools
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    Share of Category Is Based on Which of the Following
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Share of Category Is Based on Which of the Following

Question 45

Question 45

Multiple Choice

Share of category is based on which of the following?


A) value
B) dollar value
C) purchases of all family members
D) volume or frequency of purchase
E) none of the above

Correct Answer:

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