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A Specific Aspect of Service, or a Single Behavior or Characteristic

Question 38

Multiple Choice

A specific aspect of service, or a single behavior or characteristic of the service or product, which is used to measure service quality, is referred to as


A) an acquisition/defection matrix.
B) hierarchy of effects mode.
C) idiosyncratic fit heuristic.
D) critical Incident Analysis.
E) event-history score.

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