Multiple Choice
Which of the following is NOT true?
A) Many or most heavy users are multibrand loyal.
B) The most profitable customer is likely to be your competitor's most profitable customer.
C) 100% loyal buyers of a brand tend to be light buyers.
D) Customers who have divided loyalty may be more profitable than those who are 100% loyal.
E) all are true
Correct Answer:
Verified
Correct Answer:
Verified
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