The Event-History Model Is a

Multiple Choice

The Event-History Model is a

A) simulation determining the impact of the 4Ps on purchase.
B) typology of the critical incidents involved in a customer's relationship with a company.
C) formula that predicts the probability that the customer is still active in the future.
D) model forecasting the impact of exogenous variables on a company's profits.
E) model depicting sales curves around key holidays.