True/False
Forrester Research Inc. found that 30% of Fortune 1000 firms had no metrics for their CRM projects.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q23: Customer information is gathered through a variety
Q24: The Event-History Model is a<br>A)simulation determining the
Q25: It has been shown that if a
Q26: The drivers of relationship equity are<br>A)satisfaction.<br>B)the 4Ps.<br>C)company
Q27: If one wants to measure a customer's
Q29: Which of the following is NOT a
Q30: The most important marketing lever in driving
Q31: The Giga Information Group found that only
Q32: Jill Dyche reported that 90 percent of
Q33: The drivers of brand equity are<br>A)the 4Ps.<br>B)brand