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    CRM The Foundation
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    Exam 12: CRM Program Measurement and Tools
  5. Question
    The Drivers of Relationship Equity Are
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The Drivers of Relationship Equity Are

Question 26

Question 26

Multiple Choice

The drivers of relationship equity are


A) satisfaction.
B) the 4Ps.
C) company image.
D) brand value.
E) loyalty and commitment.

Correct Answer:

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