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    Business
  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 5: Media Planning and Strategy: Evaluating Efficiency and Effectiveness
  5. Question
    Due to the Increasingly Complicated World of Media, the Creative
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Due to the Increasingly Complicated World of Media, the Creative

Question 20

Question 20

True/False

Due to the increasingly complicated world of media, the creative brief has morphed into a communications brief that informs all teams.

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