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    Advertising Media Planning
  4. Exam
    Exam 5: Media Planning and Strategy: Evaluating Efficiency and Effectiveness
  5. Question
    Unlike TAIs, GRPs Can Be Used to Measure Effectiveness Regardless
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Unlike TAIs, GRPs Can Be Used to Measure Effectiveness Regardless

Question 19

Question 19

True/False

Unlike TAIs, GRPs can be used to measure effectiveness regardless of the medium being measured.

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