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    Advertising Media Planning
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    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    The Formula for Cost Per Thousand Takes the Ad Cost
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The Formula for Cost Per Thousand Takes the Ad Cost

Question 16

Question 16

Multiple Choice

The formula for Cost Per Thousand takes the ad cost and divides it by __________________ and then multiplies the product times 1,000.


A) GRPs
B) Rating
C) Audience delivered
D) Cume
E) None of the above

Correct Answer:

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