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  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    Thinking About Scheduling Waves, the High Point of the Most
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Thinking About Scheduling Waves, the High Point of the Most

Question 14

Question 14

Multiple Choice

Thinking about scheduling waves, the high point of the most intense advertising is known as:


A) Flight
B) Sustaining period
C) Hiatus
D) Lift period
E) None of the above

Correct Answer:

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