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    Advertising Media Planning
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    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    The Communication Brief Should Be Inspirational for the Creative Team
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The Communication Brief Should Be Inspirational for the Creative Team

Question 13

Question 13

Multiple Choice

The communication brief should be inspirational for the creative team and __________ for the media team.


A) Resourceful
B) Practical
C) Mindful
D) Helpful
E) None of the above

Correct Answer:

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