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  2. Topic
    Business
  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    _____________ Planning Allows the Media Team and Client to Understand
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_____________ Planning Allows the Media Team and Client to Understand

Question 39

Question 39

Multiple Choice

_____________ planning allows the media team and client to understand the trade-offs of different media channel alternatives.


A) Interaction
B) Scenario
C) Group
D) Account
E) None of the above

Correct Answer:

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