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When Applecart Antique Mall Purchased Time on Local Television, the Station

Question 42

Multiple Choice

When Applecart Antique Mall purchased time on local television, the station account executive promised a total exposure for the ad of 26,000 HHs. Meaning the _______ for the commercial would be 26,000 HHs.


A) Gross Impressions
B) Reach
C) Frequency
D) Gross Rating Point
E) Effective Reach

Correct Answer:

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