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    Advertising Media Planning
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    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    When You Compare Media Across the Board Using Measures Like
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When You Compare Media Across the Board Using Measures Like

Question 43

Question 43

Multiple Choice

When you compare media across the board using measures like CPM, you are using _________ costs.


A) Absolute
B) Fixed
C) Variable
D) Relative
E) None of the above

Correct Answer:

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