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    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
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    Media Strategies Take Two Overall Forms: Media Mix and Media
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Media Strategies Take Two Overall Forms: Media Mix and Media

Question 45

Question 45

Multiple Choice

Media strategies take two overall forms: media mix and media ____________.


A) Flexibility
B) Continuity
C) Scheduling
D) Impact
E) None of the above

Correct Answer:

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