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    Exam 8: Media Planning and Targeting Strategies
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    All of the Following Are Key Tools for Assessing Target
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All of the Following Are Key Tools for Assessing Target

Question 31

Question 31

Multiple Choice

All of the following are key tools for assessing target audience characteristics EXCEPT:


A) MediaMark Research Inc. (MRI)
B) Spectra
C) Prizm
D) SRDS
E) Nielsen

Correct Answer:

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