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    Advertising Media Planning
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    Exam 8: Media Planning and Targeting Strategies
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    In This Type of Media, Consumers or Companies Become the Actual
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In This Type of Media, Consumers or Companies Become the Actual

Question 27

Question 27

Multiple Choice

In this type of media, consumers or companies become the actual channel.


A) Paid media
B) Owned media
C) Earned media
D) Shared media
E) None of the above

Correct Answer:

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