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    Exam 8: Media Planning and Targeting Strategies
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    In This Type of Media, the Brand Controls the Channel
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In This Type of Media, the Brand Controls the Channel

Question 35

Question 35

Multiple Choice

In this type of media, the brand controls the channel completely.


A) Paid media
B) Owned media
C) Earned media
D) Shared media
E) None of the above

Correct Answer:

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