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    Advertising Media Planning
  4. Exam
    Exam 8: Media Planning and Targeting Strategies
  5. Question
    The ____________ Is the Percent of Total Media Dollars Spent
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The ____________ Is the Percent of Total Media Dollars Spent

Question 24

Question 24

Multiple Choice

The ____________ is the percent of total media dollars spent in each category.


A) Share of spending
B) Share of voice
C) Share of competition
D) Share of market
E) None of the above

Correct Answer:

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