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  3. Study Set
    Business to Business Marketing Management
  4. Exam
    Exam 6: Segmentation, Targeting and Positioning
  5. Question
    What Is Undifferentiated Marketing
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What Is Undifferentiated Marketing

Question 1

Question 1

Multiple Choice

What is undifferentiated marketing?


A) Trying to do exactly what the competitors do.
B) Trying to serve all market segments with the same marketing mix.
C) Trying to serve one market segment only.

Correct Answer:

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