Question 1

The unitary approach to organizations is accepted in the field of public relations, market communication, and management communication.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following effects arise when a company only focuse(s) on corporate identification?

Accepted Answer

A)  Exaggerated competitiveness among employees
B)  Revolt of all members
C)  A collective response to changes
D)  Individualism A, D

Question 3

One of the rules of corporate communication management states that companies should never encourage individuals to disseminate information about them.

Accepted Answer

A) True 
 B)False  False

Question 4

Corporate reputation is a specific type of corporate association.

Accepted Answer

A) True 
 B)False

Question 5

Business communication sees communication primarily as a 'social glue'.

Accepted Answer

A) True 
 B)False

Question 6

A high level of external reputation negatively influences the inclination towards the support by the corporate brand.

Accepted Answer

A) True 
 B)False

Question 7

How would you describe the relationship between employer and internal branding?

Accepted Answer

The answer of How would you describe the relationship between...

Question 8

The main goals of an organization reveal its communication strategies.

Accepted Answer

A) True 
 B)False

Question 9

The outside-in approach to communicating CSR emphasizes the role of employees.

Accepted Answer

A) True 
 B)False

Question 10

What is the purpose of the ACID test and what are the three steps that have to be followed when performing this test?

Accepted Answer

The answer of What is the purpose of the ACID...

Question 11

Reputation is an aggregate of many personal judgements about the company's credibility, reliability, responsibility, and trustworthiness.

Accepted Answer

A) True 
 B)False

Question 12

Name the types of commitment to a company and compare them to each other.

Accepted Answer

The answer of Name the types of commitment to a...

Question 13

One of the main tasks of corporate branding is related to brand architecture.

Accepted Answer

A) True 
 B)False

Question 14

Disidentification is a synonym for cognitive apathy of individuals in relation to a company.

Accepted Answer

A) True 
 B)False

Question 15

Company's recognition is a precondition for a company to develop reputation among stakeholders.

Accepted Answer

A) True 
 B)False

Question 16

Corporate identity performs tasks inside and outside of an organization.

Accepted Answer

A) True 
 B)False

Question 17

In relation to which of the following activities does management uses corporate brands?

Accepted Answer

A)  Supporting a range of different product brands.
B)  Demonstrating the strength and size of an organization to outside audiences.
C)  Creating a sense of internal coherence.
D)  Preventing identification of internal and external audiences with the company.

Question 18

Affective commitment is based on the exchange approach to studying commitment.

Accepted Answer

A) True 
 B)False

Question 19

A company's public image is negatively affected by corporate advertising.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following models primarily concentrates on the question of whether CSR contributes to the company' profitability and competitiveness?

Accepted Answer

A)  Nordic-Dutch model
B)  Anglo-Saxon model
C)  Latin model
D)  German model

Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

The unitary approach to organizations is accepted in the field of public relations, market communication, and management communication.

Which of the following effects arise when a company only focuse(s) on corporate identification?

One of the rules of corporate communication management states that companies should never encourage individuals to disseminate information about them.

Corporate reputation is a specific type of corporate association.

Business communication sees communication primarily as a 'social glue'.

A high level of external reputation negatively influences the inclination towards the support by the corporate brand.

How would you describe the relationship between employer and internal branding?

The main goals of an organization reveal its communication strategies.

The outside-in approach to communicating CSR emphasizes the role of employees.

What is the purpose of the ACID test and what are the three steps that have to be followed when performing this test?

Reputation is an aggregate of many personal judgements about the company's credibility, reliability, responsibility, and trustworthiness.

Name the types of commitment to a company and compare them to each other.

One of the main tasks of corporate branding is related to brand architecture.

Disidentification is a synonym for cognitive apathy of individuals in relation to a company.

Company's recognition is a precondition for a company to develop reputation among stakeholders.

Corporate identity performs tasks inside and outside of an organization.

In relation to which of the following activities does management uses corporate brands?

Affective commitment is based on the exchange approach to studying commitment.

A company's public image is negatively affected by corporate advertising.

Which of the following models primarily concentrates on the question of whether CSR contributes to the company' profitability and competitiveness?