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  3. Study Set
    Public Relations Planning
  4. Exam
    Exam 13: Public Relations Campaign Evaluation
  5. Question
    ------------- Evaluation Describes How the Information Gathered During the Summative
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------------- Evaluation Describes How the Information Gathered During the Summative

Question 10

Question 10

Multiple Choice

------------- evaluation describes how the information gathered during the summative phase is used to benefit future campaigns.


A) Post-campaign
B) Formative
C) Summative
D) Post hoc
E) Ongoing.

Correct Answer:

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