Multiple Choice
------------- evaluation describes how the information gathered during the summative phase is used to benefit future campaigns.
A) Post-campaign
B) Formative
C) Summative
D) Post hoc
E) Ongoing.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Howsociable, LexisNexis Social Analytics, and Hootsuite are:<br>A)
Q2: ------------- evaluation determines whether the campaign was
Q3: ---------- is an anticipated outcome.<br>A) Baseline<br>B) Summative
Q4: ------------ are indirect or direct influences on
Q5: -------------- evaluation monitors and assesses the campaign
Q6: The -------------- is the closest standardized metric
Q7: Developing a benchmark starts by knowing the:<br>A)
Q8: The existing level of an objective before
Q9: ------------ evaluation involves gauging reactions to a