Multiple Choice
Howsociable, LexisNexis Social Analytics, and Hootsuite are:
A) Retailers
B) Firms that monitor brand awareness in social media
C) Secondary data storage companies
D) Both a and b
E) None of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: ------------- evaluation determines whether the campaign was
Q3: ---------- is an anticipated outcome.<br>A) Baseline<br>B) Summative
Q4: ------------ are indirect or direct influences on
Q5: -------------- evaluation monitors and assesses the campaign
Q6: The -------------- is the closest standardized metric
Q7: Developing a benchmark starts by knowing the:<br>A)
Q8: The existing level of an objective before
Q9: ------------ evaluation involves gauging reactions to a
Q10: ------------- evaluation describes how the information gathered