Multiple Choice
__________ are conducted after the copy and the rest of the advertisement has been prepared, but before the campaign appears.
A) Posttests
B) Pretests
C) Media tests
D) Content analysis
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: Tests done to determine the effectiveness of
Q2: Pretests are conducted after the copy and
Q3: Copy testing can apply to proposed messages
Q4: Copy testing and concept testing are essentially
Q5: List the steps in the analysis of
Q7: Copy testing is used extensively in advertising
Q8: Define source credibility, media test and test
Q9: Pretest is a diagnostic measure used in
Q10: Name three applications of quantitative research.
Q11: Which of the following is an example