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    Public Relations Research
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    Exam 23: Applications of Quantitative Research
  5. Question
    Copy Testing Can Apply to Proposed Messages in Any Medium
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Copy Testing Can Apply to Proposed Messages in Any Medium

Question 3

Question 3

True/False

Copy testing can apply to proposed messages in any medium: print, broadcast, online, or mail.

Correct Answer:

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Q6: _ are conducted after the copy and

Q7: Copy testing is used extensively in advertising

Q8: Define source credibility, media test and test

Q9: Pretest is a diagnostic measure used in

Q10: Name three applications of quantitative research.

Q11: Which of the following is an example

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