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  3. Study Set
    Public Relations Research
  4. Exam
    Exam 23: Applications of Quantitative Research
  5. Question
    Pretests Are Conducted After the Copy and the Rest of the Advertisement
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Pretests Are Conducted After the Copy and the Rest of the Advertisement

Question 2

Question 2

True/False

Pretests are conducted after the copy and the rest of the advertisement has been prepared, but before the campaign appears.

Correct Answer:

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Q4: Copy testing and concept testing are essentially

Q5: List the steps in the analysis of

Q6: _ are conducted after the copy and

Q7: Copy testing is used extensively in advertising

Q8: Define source credibility, media test and test

Q9: Pretest is a diagnostic measure used in

Q10: Name three applications of quantitative research.

Q11: Which of the following is an example

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