Multiple Choice
Which variable for market segmentation is the most inexpensive and easiest to obtain via secondary data?
A) Behavioristic
B) Psychographics
C) Usage rates
D) Demographics
E) Social class
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which is theoretically the most effective way
Q2: Psychographic information is the most readily available
Q4: Market aggregation is a means of pursuing
Q5: What are two market situations where undifferentiated
Q6: Which target marketing strategy incorporates the idea
Q7: What is product differentiation? Cite two of
Q8: The four bases for psychological positioning are
Q9: Why can benefit segmentation be considered the
Q10: Behavioristic segmentation includes internal and external personal
Q11: Cite three marketplace dynamics that might necessitate