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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 1: Consumer Behavior Overview
  5. Question
    Marketing Myopia Is the Result of Excessive Product Focus Which
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Marketing Myopia Is the Result of Excessive Product Focus Which

Question 26

Question 26

True/False

Marketing myopia is the result of excessive product focus which can often distract marketers from identifying and responding to consumer needs and wants.

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