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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 1: Consumer Behavior Overview
  5. Question
    Describe the Difference Between the Information-Processing Paradigm and the Experiential
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Describe the Difference Between the Information-Processing Paradigm and the Experiential

Question 23

Question 23

Essay

Describe the difference between the information-processing paradigm and the experiential paradigm. Provide an example of a product that encompasses both assumptions.

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