Multiple Choice
Maggie is adjusting to her new life as a first-year college student. She notices that all of her housemates use Redken Shampoo. On her next trip to the drugstore, she purchases Redken even though she has a full bottle of Head & Shoulders in her dorm room. Which sociocultural influence does this example demonstrate?
A) Social class
B) Culture
C) Reference group
D) Lifestyle
E) Subculture
Correct Answer:

Verified
Correct Answer:
Verified
Q17: What are two decision process influences? Describe
Q18: Joel purchases a Rolex watch before he
Q19: Hedonic needs are value-expressive needs that reflect
Q20: Which of the following items would NOT
Q21: Which social science theory incorporates drives, stimuli,
Q23: Describe the difference between the information-processing paradigm
Q24: Cite two problems inherent in the selling
Q25: What is the study of symbols and
Q26: Marketing myopia is the result of excessive
Q27: Practitioners of the selling concept believe that