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    Advertising Principles and Practice
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    Exam 15: Direct-Response Marketing
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    Which Type of List Is the Most Valuable List to a Marketer
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Which Type of List Is the Most Valuable List to a Marketer

Question 47

Question 47

Multiple Choice

Which type of list is the most valuable list to a marketer?


A) data list
B) house list
C) compiled list
D) response list
E) prospect list

Correct Answer:

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